How to Make Your Mobile Marketing Text Messaging More Effective

Mobile Marketing Text Messaging has taken over as the method of communication that is widely used more than any other. On average, 8.6 trillion messages are sent every year on all the mobile networks in the world including non-business communications. More than half of this occurs in the US alone. The figure is 20 times the number of tweets and 12 times that of Facebook messages sent over the same period. This is why marketers are finding the use of text messages to be highly successful.

Mobile Marketing Text Messaging

What to Do With Your Mobile Marketing Text Messaging Campaign

There are several tips that you can take advantage of to ensure that your text message campaign meets your objectives.

Audience Segmentation

Most of the failures experienced in such campaigns have to do with the failure to target the correct market segment. Most of the campaigns that fail to segment the market correctly send the messages to the wrong recipients. This is why you find a lot of people complaining of receiving useless messages that have nothing to do with them whatsoever. The ability to target the right consumers makes all the difference between your messages being treated as spam or something that is informative. The best way to do this is to integrate your messaging platform with your existing CRM. You should use information such as demographics and purchase history, among others, to ensure that you delve your messages to the right audience.

Messages Content

The messages must be crafted in a clever way by quickly getting your message across. There is a limit to the length of the message which stands at 160 characters for most carriers. The messages must be simple, short and sweet.

Text Message Marketing


You must not abuse your ability to send messages to the client’s becoming a spammer rather than a marketer. All your messages must ha some important information to share. You must also be mindful about the times that you send out such messages.


Timing is everything when it comes to SMS marketing. You should send a customer related products at the time immediately following a purchase and your message must not be open-ended must give timelines to the deals after which they expire.

Professional platforms available online allow you to create professional messages and manage your campaigns from an easy to use interface. These solutions are very affordable and can transform your marketing campaigns.


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