If you’re an app developer, just launched a new app your main work starts after your app launches in the marketplace. This is the biggest challenge to reaching out to people who fit your target profile and make them aware of your app, and lastly to convince them to download your new app. Today, app developers have a variety of choice & methods to promote their apps and motivate users to install their apps. So, what is the best way to advertise your app?
Yes, when you post about your app on other popular apps category, share information on social media, blog sites and mobile websites, then more people get to know about it, and you’re likely to get more clicks. But, have you heard the term CPI that is called as Cost-Per-Install that matters the most when it comes to app marketing, let’s know about it in detail:
CPI model is a perfect choice for app developers and advertisers, especially those are looking for cost efficient ways to raise the app downloads. It is because app developer has to pay only when the users download the app, so when more & more users download your app the more you have to pay, but in both situations benefit is all yours.
It’s a freemium way to promote the smartphone app, but there are other free mediums to market app like social media where you can promote your app for free. So, how CPI is different from others, the channels like social media can only help drive traffic to your app but not assure app installs. While CPI model offer you guaranteed installs and also help increases the app store rankings of your app.
Now when you know about Cost per Install, and how it works for your app. So, let’s have a look at the best Cost per Install networks that you should choose.
Find Your Users’ & Create Awareness
This overall process & strategy is to ensure successful mobile app advertising, and help drive awareness and installations in the best way. The more are the customers’ aware of your app will lead to users search for it, find and install it. But, how you do it is totally up to you, the best thing you can do is using performance-based advertising that also ensures that you’re not in it alone.
Million of apps daily come into market; it will become increasingly difficult to gain users’ attention through traditional advertising. The CPIs will help you increase number of clicks, and reaching out to your target audiences and encourage users to install your app.