Need of Effective Mobile App Advertising to Push on Revenues

Even as smartphone market skyrocketing, still app developers and agencies can no longer believe in modern methods of advertising. They need to focus on the market to reap out benefits because competition in the market is growing rapidly. Only the mobile app advertising platform offers marketers a better opportunity to target the right audience at the right time.

# Different Modes of App Advertising

Although, you can use social media, blog sites, banners, promotional ads, and other mediums to promote your app. But, before you move ahead to any solution, try to learn the basics of Mobile app advertising in India.

mobile app advert
# A Better Marketing Strategy is Important

As the mobile app market getting global, the need for advertising ecosystem continues to grow. The mediums such as app install ads & app ad platform taking on the market and playing a critical role in the success of smartphone apps. It is an opportunity for the app developers to gain more visibility in the crowded market.

# Creating Win-Win Situation for App Developers

Another big reason why you should invest in the mobile app advertising is that you’ll earn the ability to control your entire ad campaign. When it’s about total control over your advertising campaign, it means you can decide who can see your specific advertisements & who cannot. One more thing you can analyze & determine the performance of your promotional ads & strategy, even you can measure the specific number of downloads on a particular day.

app revenew
# Mutual Effort Needed for Effective Results

The basic rule of the successful app marketing is such a big deal for app developers, as profits dependent on how effective your advertisement is. Secondly, you need to decide which market you want to target so that marketers can help you giving the best strategies. It’s a mutual effort, where you & app marketer will decide what will work for your app. For this specific reason, investing in app marketing platforms will give you more benefits.

# Bottom Line

With better marketing approach you are going to have more people looking at your ads, which is most important for the favorable outcomes. Not only you’ve better control over your advertising, after a certain time you are going to see higher returns on your investment.


App Install Platform: Help Acquires High Volume of Installs

If you’ve just built an Android app or iOS app, and you’re confident of that your app works on every device and will surely be liked by the customers. You have tested all the parameters, and observed no competitors in your niche. After launching it, you need to go ahead to get a maximum number of download to it.

Next day when you eagerly check out how many people have downloaded your app, and find only 10 or 12 downloads, and not even a single review about your app. This will show, something is not right with your marketing strategy. For an app developer, this is one of the most demotivating factors to see only a few numbers of download.

install of app
# Steps in App Promotion

So you need to find the solution to this problem. You need to learn to promote it now. You can start the process by contacting to app promotion platform, which you can find on the internet. For find the best option you can ask your friends who have already used their services. Try to read reviews, and analyze market prior you make any final decision.

Yes, no one can deny the fact that app install campaigns help promote your app among your potential customers & targeted area. Although you’ve to share a few details with them, they can help you by giving you a right approach that will lead to increased brand awareness and mindshare.

• Have a look onto the points how promotion platform helps to get installs of your app:  
# Campaign Set Up

When you contact to app install & promotion platform, they’ll provide you with the full details of campaign setup related to your app promotion & advertising. All this will be really helpful for app developers and also help them understand which ads are most effective for their particular app.

# Build Your Ads    

The app install & ad platform make sure that your customers are viewing promotional content across search, display, and video. This is the right way to reach to your potential customers in all those places. They will build ads using creative formats in DoubleClick Bid Manager to generate your display ads instantly.

# Reach Your Customers

The best way of targeting your customers is through Facebook Ads, which is so powerful as compared to other advertising platforms. It will help you putting your ads in front of the right audience, and when we talk about right audience, it means from demographics, location, and interest of your customers.

# Bottom Line

Running promotional app install campaigns can help drive more traffic & customers to your apps. You can talk to your app promotion platform about getting started with these campaigns.

Learn How Cost per Install Ad Networks Grow Your User Base Quickly

If you’re an app developer, just launched a new app your main work starts after your app launches in the marketplace. This is the biggest challenge to reaching out to people who fit your target profile and make them aware of your app, and lastly to convince them to download your new app. Today, app developers have a variety of choice & methods to promote their apps and motivate users to install their apps. So, what is the best way to advertise your app?

Cost per install ad network

Yes, when you post about your app on other popular apps category, share information on social media, blog sites and mobile websites, then more people get to know about it, and you’re likely to get more clicks. But, have you heard the term CPI that is called as Cost-Per-Install that matters the most when it comes to app marketing, let’s know about it in detail:

Cost-Per-Install (CPI)

CPI model is a perfect choice for app developers and advertisers, especially those are looking for cost efficient ways to raise the app downloads. It is because app developer has to pay only when the users download the app, so when more & more users download your app the more you have to pay, but in both situations benefit is all yours.

Why CPI?

It’s a freemium way to promote the smartphone app, but there are other free mediums to market app like social media where you can promote your app for free. So, how CPI is different from others, the channels like social media can only help drive traffic to your app but not assure app installs. While CPI model offer you guaranteed installs and also help increases the app store rankings of your app.

cpm advertising network

Now when you know about Cost per Install, and how it works for your app. So, let’s have a look at the best Cost per Install networks that you should choose.

  • Mobhero
  • AdMob
  • InMobi
  • MoreMint
  • Leadbolt

Find Your Users’ & Create Awareness

This overall process & strategy is to ensure successful mobile app advertising, and help drive awareness and installations in the best way. The more are the customers’ aware of your app will lead to users search for it, find and install it. But, how you do it is totally up to you, the best thing you can do is using performance-based advertising that also ensures that you’re not in it alone.

Bottom Line

Million of apps daily come into market; it will become increasingly difficult to gain users’ attention through traditional advertising. The CPIs will help you increase number of clicks, and reaching out to your target audiences and encourage users to install your app.